Stop Worrying About Whether Fitness Influencers Are on Steroids (2024)

Beth Skwarecki

Stop Worrying About Whether Fitness Influencers Are on Steroids (1)

Credit: Nikolas_jkd - Shutterstock

The best and the worst thing about social media is that it lets us compare ourselves to others. When it comes to athletes and fitness influencers, those comparisons can inspire us. But what happens when somebody tells you you’re a fool for idolizing (fill in any name here), because they’re obviously on steroids? Does that change how you feel about their accomplishments? More importantly, does it change how you feel about yourself?

This is a social media rabbit hole you can slide down forever: watching video after video investigating whether famous people are “natty or not” (natty meaning natural) and arguing on Reddit about what you learned. The people who get most worked up about an influencer’s alleged steroid use often say they’re doing it to protect others from the harms of the drugs, and to temper beginners’ expectations about what is possible without drugs. I think the opposite is true: obsessing over whether others are on gear is likely to do you more harm than good. Let me explain.

What are “realistic expectations,” anyway?

If you’re lifting weights with a plan of gaining either strength or visible muscle—or both—you probably want some way to gauge where you are on that journey, and what might await you in the future. Some people say you should only compare yourself to your past self, but there is such a thing as being inspired by others. Imagine telling a musician not to listen to musicians who are better than them, or telling a writer not to read good writing. I have my own personal list of athletes and influencers who inspire me, most of them women my size who lift mind-boggling weights.

Are some of them taking steroids? Maybe. It’s possible. High-profile athletes get popped all the time. But on the other hand, there are plenty of people who get accused of using performance-enhancing drugs (PEDs) when they haven’t, like Stacy Burr, a powerlifter who spoke about her drug use on the Empowered by Iron podcast. She says she was constantly accused of using PEDs for years before she ever decided to start taking them.

Or, for a historical example, look at people like Eugen Sandow and Miriam “Vulcana” Williams, who had strong(wo)man careers at a time when steroids did not exist as a performance-enhancing drug. People with that same amount of muscle (or less!) routinely get accused of drug use in natty-or-not discussions online.

The problem with “natty or not” videos

Let’s forget about muscly influencers for a minute, and look at the influencers who make video after video (or encourage discussion after discussion) about whether such-and-such person is on gear or not. It’s important to know that these accusations are hugely popular content and they are created as content. If you click and/or argue, you’re part of somebody else’s moneymaking scheme. These videos don’t exist to educate you, they exist because it’s a thing people like to yell about on the internet.

It’s true that plenty of athletes and fitness models are on PEDs. But it’s not like you can know just by looking. If it were, the World Anti-Doping Agency would get rid of the urine tests and just hire a bunch of YouTubers with expert eyeballs to look at athletes and declare whether they’re doping or not.

What really happens, in the making of this content, is that the natty-or-not crowd will look at anybody with an above-average physique or results and declare that person must be on steroids. Some of the things that will get you a chorus of steroid accusations on the internet:

  • competing in Crossfit

  • competing in powerlifting

  • having noticeably large deltoids (shoulder muscles) or traps (the muscles at the sides of your neck)

  • taking before-and-after photos where the lighting is better in the “after” shot

  • having any muscle at all while being a woman

It quickly becomes an echo chamber with zero relationship to reality. An influencer only has to say (or hint) that somebody is on gear and that they believe this because of X observation, for their followers to parrot the line amongst themselves. It’s not like they’re guessing who is on gear and then having the answer revealed, and admitting who is and who is not; it’s just a constant stream of accusations as the influencer and their followers become more and more convinced of the truth of rumors they themselves made up.

There are influencers and athletes who are on gear and who talk about it openly, but many of them are in countries other than the U.S., due to our drug laws. It’s a catch-22 if someone is not on gear, though: They either deny it and are seen as doubling down, or they ignore the accusation and are seen as guilty for their lack of response.

Why all of this is a waste of time

Okay, so you’ll never know for sure if your favorite athlete or influencer uses steroids (unless they come out and tell you), and it’s not exactly a secret that many of them are using. So what’s the harm in speculating?

Here’s the thing: It’s true that steroids help you to grow more muscle, but there are plenty of athletes who are able to grow a lot of muscle without drugs. Anyone at the top of their sport is likely to have good genetics and a long training history, whether they add to that with steroids or not. (For a realistic look at how much strength and muscle a person can really gain with steroids, there’s a science-based breakdown here.) It’s like pointing out that a basketball player is tall when she’s wearing high heels. So what? If she took off the heels, she’d still be tall, and she’d still be better at basketball than the rest of us.

The real end game of the natty-or-not obsession is not obtaining a realistic sense of expectations, shrugging, and walking into the gym to focus on yourself. No, it leads to further warping your own expectations of what is possible. Maybe this is just me spending too much time on Reddit, but I feel like there’s a pretty strong correlation between the people who care the most about calling out “fake natties” are the people who have the least experience in the gym (and pretty weak lifts).

A few steps of telephone away, you find the people who heard from somebody who heard from somebody that most influencers and celebrities are on steroids. They say that you need gear to look like Brad Pitt in Fight Club, or Lean Beef Patty. They do look amazing, I agree, but neither has an amount of muscle that would require steroids to achieve. If you have grown conditioned to look at somebody with a moderate amount of muscle and feel dejected—like you can’t possibly achieve that size without steroids, so you might as well give up—I would argue yours are the truly unrealistic expectations.

Stop Worrying About Whether Fitness Influencers Are on Steroids (2024)

FAQs

What are the negative effects of fitness influencers? ›

Possible harms identified with health influencers include reinforcing the fit ideal and presenting unrealistic body images, which are both associated with increased body dissatisfaction, depressive symptoms and compulsive levels of exercise and obsession with particular diets.

What percentage of lifters use steroids? ›

Respondents estimated that 40% (IQR: 20-60) of athletes referring to bodybuilding gyms use anabolic steroids. The crosswise model showed that 56.8% of respondents had used anabolic steroids in their lifetime.

What influencers take steroids? ›

  • Carter Kissick has amassed 19,000 Instagram followers with open discussions of his steroid use. Carter Kissick.
  • Ryan Schmidle has over 500,000 TikTok followers. On his account, he's open about his use of steroids. ...
  • Carter Kissick said he'd likely be on hormone replacement for the rest of his life. Carter Kissick.
Jul 28, 2022

How fitness influencers affect mental health? ›

To understand the mentality of the group, the survey looked at overall wellbeing, as well as signs of distress. Although followers of health and wellness influencers were shown to have better overall wellbeing, they also exhibited higher levels of distress and low mood, in comparison to non-followers.

What do influencers struggle with the most? ›

Maintaining Authenticity While Content Creation:

One of the most significant challenges faced by influencers is the constant pressure to maintain authenticity while also meeting the demands of brands and social media algorithms.

What is a downside of being an influencer? ›

Pressure to Perform: With millions of influencers vying for attention on social media, the competition can be fierce. There's a constant pressure to produce engaging content, gain followers, and stay relevant, which can lead to stress, burnout, and even feelings of inadequacy.

What is the safest steroid? ›

Testosterone-only cycle: The safest oral steroid, available in both oral and injectable forms. Used in testosterone replacement therapy (TRT) and anabolic steroid cycles, though doses for muscle building are much higher than TRT doses.

Does Mr. Olympia allow steroids? ›

Olympia champions have come clean about using drugs throughout the years. As a result, steroid usage in Mr. Olympia's competitions has consistently raised concerns. However, IFBB, the organization that oversees the competition, has regularly denied the usage of steroids in the competition.

Which group of people is most likely to take steroids? ›

Who uses anabolic steroids? According to research, anabolic steroiduse for non-medical purposes is more common in men in their 30s. Other groups who typically use them include: Professional athletes and bodybuilders who are involved in competitive sport or who have a strong desire to succeed.

Why do fitness influencers lie about steroids? ›

As a result, using PEDs to fill the gap can be tempting, influencers told Insider. Other factors also contribute to secrecy. Some influencers hide their steroid use because it's illegal in their location or because they know they'll lose their brand deals.

What fitness influencer died of steroids? ›

German fitness influencer Jo Lindner, who admitted to using steroids, dies at 30.

Do people regret using steroids? ›

A total of 15.2% of men regretted using AAS. A lack of awareness regarding the negative long-term effects on fertility was the primary factor related to regret of AAS use in men with ASIH.

What are the negatives of fitness influencers? ›

One of the significant problems with fitness influencers is their lack of authenticity. Many influencers create polished, edited content that portrays only their highlight reels. While most of us are aware that Instagram often presents an unrealistic and filtered view of people's lives.

How many influencers struggle with mental health? ›

Influencer inhibitors: 4 out of 5 of content creators are burnt out, struggle with mental health. A new survey of influencers from affiliate marketing platforms Awin and ShareASale focuses on the level of burnout content creators and online influencers are experiencing, and what is driving it.

How does gym culture affect mental health? ›

Indeed, the attitudes and behaviors promoted in gym culture can have serious negative consequences on your mental and physical health including: Intense anxiety or obsession surrounding fitness. Disordered eating habits that cause nutritional imbalances (for example, overconsumption of protein-rich foods)

What are the negative effects of influencers? ›

Unhealthy Attachments with Social Media Influencers

“Despite the follower extending emotional energy, interest and time, the influencer remains unaware of their identity,” explains Farivar. This type of bonding can instigate many mental health problems as followers compare their lives to those of the influencers.

What are the negative effects of gym culture? ›

The harmful aspects of gym culture
  • Intense anxiety or obsession surrounding fitness.
  • Disordered eating habits that cause nutritional imbalances (for example, overconsumption of protein-rich foods)
  • Neglecting other areas of life, like relationships, work, and rest time.
Jun 11, 2024

What are the disadvantages of using virtual influencers? ›

Virtual influencers are effective in creating brand image, however, they are not effective in inducing purchase due to their lack of authenticity, low similarity with followers and weak personal relationships.

What are the negative effects of social media on exercise? ›

Social media's impact on fitness is a double-edged sword. While it has the potential to inspire, motivate, and create a sense of community, it can also perpetuate unattainable body ideals, spread misinformation, and foster body shaming.

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